- Is now the time to hit the market? Is it a buyer’s or seller’s market? What is driving the suppliers?
- Challenge your “strategic supplier” relationships – Are you really benefiting? Are they competitive? To what part of your business strategy do they contribute? How?
- Use of a reverse auction is not necessarily an alternative to catalog buying or strategic relationships; it may be a precursor.
- Online auction may be a transitioning device for a relationship commodity – from one relationship (from which you may not be benefiting) to one with greater benefit for you.
- Use online auction to test the competitiveness of long-term supplier (make sure that there is competition and excess capacity in the market)
- Give suppliers adequate time to prepare for an event; first ones require more
- Avoid Mondays; Thursday pm is best
- Post all information 4-5 days ahead, so suppliers can gain connectivity and review data
- Suppliers must see your approach, event and actions as consistent, open and fair
- Post FAQs to address usual questions
- Tell suppliers to know their costs ahead of time – total cost and incremental costs
- And to have their decision-maker available during the auction. Most companies would rather retain business at a slightly lower margin, than lose it. If you are auctioning a large package, remind the suppliers that your business can positively change their cost structure (overhead costs spread over a larger volume).
- Make sure new suppliers have gone through training; hold practice session for new suppliers, or do an RFI
- Have suppliers use same computer/browser in training & mock auction as for when a real auction
- If less than 50% of your invited suppliers accept your invitation, your online auction has a greater chance of failure - consider revising your event or question your choice of suppliers
- Suppliers must ultimately get the business they earned through bringing attractive prices to the e-auction
- After each e-auction, summarize your lessons learned. Search for root causes to issues
- Don’t permit stakeholders to pose objections based on success factors or supplier criteria not initially disclosed
- Realizing the savings that were negotiated – that’s the key task
- Choose decrement to allow significant price savings without slowing auction too much
- Schedule the offerings so that bidders are not overwhelmed or confused
- Be available to answer supplier questions
- Ensure I.T. is available if technical problems occur
- Consider time zones when setting auction time
- Think like a supplier – what would make the package more attractive to them, without increasing your cost or the difficulty to run the event?
- Make sure all invited suppliers can provide all parts in a lot bid
- Remember: order frequency, quantity and value are drivers
- Make sure to set “Reserve” price at a level above which you will not place the business
- Set the “Target” price at a level below the “Reserve”, and at a level you really would like to obtain
- Tell suppliers what type of pricing they are to submit: individual item prices or lot prices
- Load data well in advance; account for time necessary to revise documents if necessary
- Start immediately gathering information on potential suppliers, & on their qualificati Scrub supplier list ahead of the auction
- Think how online auction will integrate with requisition process
- Determine level of supplier qualification & make sure all suppliers meet that requirement prior to auction
- Craft an enticing invitation message to suppliers, focused on the opportunity for them to gain business. Consider sending it to top sales management or even to CEO